The leading Korean mobile phone companies entered the high-end market with cutting-edge products in the mobile phone industry while taking on the market leaders in the developed countries, instead of attacking low or mid-end saturated market. This high-end product strategy has been possible by anticipating industry trends and responding to customer needs quickly owing to technology-equipped early adopters and well-established IT infrastructure in Korea.
The high-end product strategy has contributed to boost the brand power of the Korean mobile phone makers. Since the Korean mobile phone companies such as Samsung and LG produce other high tech products as well, the brand recognition gained by the mobile phones has had positive ripple effects on other electronics goods.
Note: A detailed analysis on this topic won’t be shared due to the proprietary nature of the content.
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