Medison specialized in ultrasonic equipment was one of the most famous start-up SMEs. Lee Min-Hwa founded this company in 1985 with six other doctoral candidates from KAIST. With determination and entrepreneurial spirit, it made Korea’s first ultrasound medical equipment and became a symbol of the most successful venture firm. Medison focused on R&D driven, niche market specialization by developing low-priced, small and portable ultrasound products. It expanded its global sales network over 50 countries with 150 dealers worldwide.
Note: A part of case analysis on Medison is shared due to the proprietary nature of the content.
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