When Samsung entered the TFT-LCD industry in 1989, the Japanese screen makers reigned over the global market with more than 90 percent of the market share. Samsung was in a follower position in the early 1990s, and Sharp had the basic proprietary technology. Samsung could not generate any revenue for the next five years, but continuously invested since it foresaw the emerging opportunity with the flat panel displays.
Again, as was the case in the semiconductor business, Samsung pioneered among the Korean screen makers; other Korean firms followed Samsung’s lead after observing Samsung’s success. LG Phillips LCD also enjoyed almost equivalent levels of success.
Samsung TFT-LCD became a worldwide leader by gaining the top global market share within a short timeframe. How has it achieved its success?
Samsung climbed up to the leadership position by employing several undertakings…
For instance, Samsung has successfully found new applications for its panels, thereby opening up new markets…
Samsung has improved both production and product technology through…
Samsung reduced production cost through…
Samsung was nimble to invest heavily on the next substrate generations..
Note: A detailed analysis on this topic won’t be shared due to the proprietary nature of the content.
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