Why Are Americans So Easy To Manipulate?

Those who have either taught or learn “Organizational Behavior” course in colleges would know that its basic premise is manipulation and control.  Having gone to a graduate school majoring in journalism in the States, I have been naturally interested in the role of mass media in a society.  The mainstream media often construct a false perception of the realities.

I found this article intriguing in that it points out how people and democracy can be easily controlled and manipulated as things unfold.

From Zero Hedge:

The corporatization of society requires a population that accepts control by authorities, and so when psychologists and psychiatrists began providing techniques that could control people, the corporatocracy embraced mental health professionals. In psychologist B.F. Skinner’s best-selling book  Beyond Freedom and Dignity  (1971), he argued that freedom and dignity are illusions that hinder the science of behavior modification, which he claimed could create a better-organized and happier society.

Those who rise to power in the corporatocracy are control freaks, addicted to the buzz of power over other human beings, and so it is natural for such authorities to have become excited by behavior modification.

Alfie Kohn, in Punished by Rewards (1993), documents with copious research how behavior modification works best on dependent, powerless, infantilized, bored, and institutionalized people. And so for authorities who get a buzz from controlling others, this creates a terrifying incentive to construct a society that creates dependent, powerless, infantilized, bored, and institutionalized people.

Many of the most successful applications of behavior modification have involved laboratory animals, children, or institutionalized adults. According to management theorists Richard Hackman and Greg Oldham in Work Redesign (1980), “Individuals in each of these groups are necessarily dependent on powerful others for many of the things they most want and need, and their behavior usually can be shaped with relative ease.”

Similarly, researcher Paul Thorne reports in the journal International Management (“Fitting Rewards,” 1990) that in order to get people to behave in a particular way, they must be “needy enough so that rewards reinforce the desired behavior.”

Behavior modification is fundamentally a means of controlling people and thus for Kohn, “by its nature inimical to democracy, critical questioning, and the free exchange of ideas among equal participants.”

In democracy, citizens are free to think for themselves and explore, and are motivated by very real—not phantom—intrinsic forces, including curiosity and a desire for justice, community, and solidarity.

What is also scary about behaviorists is that their external controls can destroy intrinsic forces of our humanity that are necessary for a democratic society.

Behavior modification can also destroy our intrinsic desire for compassion, which is necessary for a democratic society. Kohn offers several studies showing “children whose parents believe in using rewards to motivate them are less cooperative and generous [children] than their peers.” Children of mothers who relied on tangible rewards were less likely than other children to care and share at home.

How, in a democratic society, do children become ethical and caring adults? They need a history of being cared about, taken seriously, and respected, which they can model and reciprocate.

Today, the mental health profession has gone beyond behavioral technologies of control. It now diagnoses noncompliant toddlers with attention deficit hyperactivity disorder, oppositional defiant disorder, and pediatric bipolar disorder and attempts to control them with heavily sedating drugs. While Big Pharma directly profits from drug prescribing, the entire corporatocracy benefits from the mental health profession’s legitimization of conditioning and controlling.

http://www.zerohedge.com/news/2012-10-14/why-are-americans-so-easy-manipulate