From Business Insider:
#1 Bookings vs. Revenue
#2 Recurring Revenue vs. Total Revenue
#3 Gross Profit
#4 Total Contract Value (TCV) vs. Annual Contract Value (ACV)
#5 LTV (Life Time Value)
#6 Gross Merchandise Value (GMV) vs. Revenue
#7 Unearned or Deferred Revenue … and Billings
#8 CAC (Customer Acquisition Cost) … Blended vs. Paid, Organic vs. Inorganic
#9 Active Users
#10 Month-on-month (MoM) growth
#11 Churn
#12 Burn Rate
#13 Downloads
#14 Cumulative Charts (vs. Growth Metrics)
#15 Chart Tricks
#16 Order of Operations
http://www.businessinsider.com/andreessen-horowitz-startup-metrics-2015-8?utm_source=dlvr.it&utm_medium=twitter
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