How DIY Electronics Startup Adafruit Industries Became a Multimillion-Dollar Company

From the Institute:

This article is part of our September 2015 special report on startups, which highlights IEEE’s efforts to attract more entrepreneurial types to the organization.
Meet IEEE Member Limor Fried. Her do-it-yourself electronics company for hobbyists has carved out a category all its own and is worth millions. Through the new IEEE entrepreneur initiative, the organization hopes to attract more members like Fried who are developing engineer-inspired ventures.
Fried’s company, Adafruit Industries, makes hundreds of different kits, including ones for electronics experimentation built around an open-source prototyping platform to make gadgets such as smartphones, handheld video games, and a wearable for GPS-enabled clothing so “you’ll never get lost again.” The most popular is the US $19 MintyBoost, a charger for an iPhone or iPad. Its circuit and two AA batteries can fit in an Altoids mint tin.

http://theinstitute.ieee.org/technology-focus/technology-topic/how-diy-electronics-startup-adafruit-industries-became-a-multimillion-dollar-company