In enhancing its market power, Samsung has developed multiple capabilities. Its success in semiconductors stems from multiple factors including manufacturing competence, R&D activities, strategic decision making skill, and organizational processes...
In discussing Samsung’s success in semiconductors, especially in the memory business, the technological aspect has often been stressed. However, in the course of becoming the top player in the memory market, it has accumulated not only technological capabilities but also marketing capabilities in targeting its most profitable segments...
Note: A detailed analysis on this topic won’t be shared due to the proprietary nature of the content.
Friday, April 24, 2009
Developing Multiple Capabilities at Samsung Semiconductor
Topics:
innovation,
Korea,
management strategy,
marketing strategy,
Samsung,
semiconductor
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