The chip business followed the overall strategic direction of Samsung. Samsung’s efforts to diversify chip products intensified in the wake of the 1997 Asian financial crisis. As Samsung has broadened its product range from simple consumer electronics and home appliances to sophisticated information and communications equipment, computers and peripherals, it has diversified its memory chip product range accordingly. In order to ward off the profit loss whenever overcapacity problems arose due to DRAM chip makers’ fierce competition, Samsung had to come up with other types of memory as part of its product portfolio. Furthermore, Samsung purposefully endeavored to enhance chip product development in the non-memory sector...
In diversifying chip products, Samsung’s strategic marketing skills grew immensely...
This success represents Samsung’s multiple innovation capabilities based on the fast product investment decision and the anticipation of new product applications...
Samsung has been well known for its proactive approach in understanding customers’ needs and coming up with product as well as production strategies to meet those needs...
Samsung has pioneered a new business model with its world-class high tech manufacturing capacity...
Samsung has aimed to become the Number One in the entire chip market, but it has not been easy...
Samsung declared to move beyond DRAMs at the Tokyo conference in the early 1997. In order to expand into the non-memory areas, Samsung undertook several initiatives...
It is true that it is harder to catch up with the design capacity of non-memory chips compared to that of memory chips, and some has argued that Samsung doesn’t need to waste its investment money on the System IC where it doesn’t have strength. However...
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