Friday, April 24, 2009

Exploiting Opportunities during the Semiconductor Downturns at Samsung

The semiconductor industry has gone through its notorious boom and bust cycles since the early 1970s. It is interesting to note that the new entrants were able to enter the semiconductor business during the downturns. Securing the needed technologies and acquiring technological capabilities become easily available during the downturns since specialized human capital becomes available. Samsung exploited the disruptive market opportunities during the semiconductor downturns. Samsung was able to acquire the needed technology and made strategic bets with massive investments and next generation chips...

The case of Samsung Semiconductor demonstrates that understanding and utilizing the cyclical patterns of the industry and organizing activities accordingly were effective ways for the new comers to breach the entry barriers...

Note: A detailed analysis on this topic won’t be shared due to the proprietary nature of the content.

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