Wednesday, April 22, 2009

Korean SMEs: The Case Study of Humax

The most successful case among Korean venture firms up to this point is Humax. Humax is one of the world’s leading digital set-top box makers and manufactures various digital consumer electronics products including LCD TVs. It was founded in 1989 by seven college graduates from Seoul National University and listed on KOSDAQ in 1997. It has established subsidiaries or R&D centers abroad. Humax has focused on the global market since its start because it thought it had no chance of becoming a competitive player in the domestic market competing against chaebols. Humax has 90% of sales in overseas market.

Note: A part of case analysis on Humax is shared due to the proprietary nature of the content.

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