ReignCom, a Korean venture firm, started as an ODM provider to Santa Clara-based Sonic Blue. It now sells its own iRiver-branded flash memory-based MP3 player…
Their success in MP3 players symbolizes a proactive design approach by leading what market wants. ReignCom knew it had to differentiate products by design because MP3 player itself was not a technologically demanding product. They outsourced its branded MP3 player, iRiver to Palo Alto-based design firm, Innodesign led by a Korean-American, emphasizing the importance of emotion and passion in great design…
ReignCom’s success also stemmed from a unique marketing approach in designing and developing MP3 players…
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