From the Wall Street Journal:
More high-quality entrepreneurs are starting mission-driven businesses, he said. At the same time, a new generation of consumers cares more about who is involved in making products and how a company makes a product or service they pay for. As concepts such as fair trade and transparent supply chains are becoming increasingly important to businesses, Ms. Pfund said, such impact investing makes more sense.
http://blogs.wsj.com/venturecapital/2015/06/23/early-tesla-motors-investors-raise-400-million-impact-vc-fund/?mod=WSJBlog&utm_source=dlvr.it&utm_medium=twitter
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