In the case of Korea, the technological capability and marketing competence have been intertwined in the process of industry development. As Korean high-tech firms gained technological and marketing capabilities, their innovation capacity to convert market signals into innovative new products has been enhanced. This coupling process was a critical factor for their remarkable leap into the high-tech electronics industry of the digital age. Armed with marketing and technology skills, they have been able to take a bet on the new growth products such as multi-media styled phones and MP3 players.
Although leading Korean electronics firms such as Samsung and LG have depended on foreign chipset and operating software system, they have succeeded in satisfying the customers’ needs for smaller, lighter, and higher-quality cell phones by developing fashionable products with multiple functions such as handsets with MP3 players and camera phones. In other words, they bridged the technical and consumer experiences by successfully bringing them to the global marketplace.
Note: Only a glimpse of the analysis is posted.
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