Marketing Learning in Korean High-Tech Firms

As much as technology followers go through a series of technology learning transitions, they might need to internalize marketing skills progressively. In the process of technology development, Korean high-tech firms have enhanced marketing skills progressively. That is, their marketing strategy ladders from simple marketing of selling low or mid-end products in the established markets transformed to holistic marketing of high value-added product planning, branding, and channel marketing in new growth or niche markets.

Note: Only a glimpse of the analysis is posted.